Well, it’s finally time… I’ve been waiting for 6+ months to see JJ Abrahms new monster movie, and 1-18-08 has come and gone. After the initial hoards of first-timers saw and either bashed/praised the movie during opening weekend, its finally my time to go see it. With peace and quiet, and loud monster roars in surround sound. No 10 year old timmy kicking my seat because his best friend tommy ate the last frickin milk-dud. No Johnny on his cell phone. Just me, the movie, and a handful of other fans looking for the same thing.
Being an internet marketer myself, the initial viral marketing campaign for Cloverfield caught my attention. I thought to myself; wow, I thought they had something with Snakes on a Plane, but it proved fruitless. Could this new JJ movie be headed down the same path?
Then it dawned on me… The difference? SOAP had a funny acronym and Samuel L. That’s it. The plot was holier than swiss on rye.
Cloverfield used the perfect amount of traditional tv marketing and online marketing to reach out and create hype. Once that hype was created, they differed from SOAP in the fact that they DELIVERED a great product (or so i’ve read).
I’m excited to see it for myself. I’ll report as soon as I watch it.
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